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Don’t Make These Mistakes as a First-Time Founder

There are dos and don’ts to everything

There’s a lot you need to get right as a first-time founder. The pressure is on and you’re scrutinizing your every move. Sometimes, in the process of being immersed in your startup, you lose track of what to do and what not to do.

In the case of this post, there are a few things you mustn’t do. In this post, we’re going to talk about the don’ts. Being aware of these can save you from making a few common mistakes as a first-time founder in your startup. And here they are:

Picking a problem you don’t genuinely care about

This is one of the most common pitfalls. When you pick a problem you don’t care about, you lose the motivation to power through and invest the time and effort. You lose the will to put in the work. It’s an indicator of you not liking the idea of solving a problem. As a result, there’s no passionate connection with the problem.

Partnering with co-founders you don’t know well

The general idea of a startup is so daunting that it’s great to have a pre-existing relationship with your co-founders. This relationship can help you understand whether you have the mettle to ride out the hard times together. There’s also a trust factor that’s established when you share a previous connection. And this can be in the form of a friendship; it could also be a co-worker, or it could be that you once collaborated with each other for a project. Simply put, it’s great to have context with your co-founders. The opposite is true too.

Lack of transparency among co-founders

Are you, as co-founders, trying to accomplish the same goals? Is there a dead sure idea about whose job is it to be involved in engineering, product, or business development? It’s great to be transparent on everything, every task, and every action. It’s important to interact with full transparency. Otherwise, resentment builds up and relationships break down. This turns conversations about “who’s responsible for what” into fights, and that is detrimental to a startup.

Delaying the launch

Founders are often afraid of launching because of the press or bad rep it may get. They feel that the world will have eyes on them, and that’s why they must be perfect. They feel vulnerable and unready for this kind of exposure. However, launching is not as significant as you might think. Nobody remembers the day Facebook, WhatsApp, or Instagram launched. All users remember is the product and how it fits into their lives. That’s why don’t sweat the starting point. Launch and launch as of yesterday.

Having no idea where your first users will come from

This may reflect on the problem you decided to fix. If you don’t have your first-time users, it means the problem you chose to fix doesn’t exist. And that’s a bummer. Having an idea about where your users will come from really depends on the people you’ve identified, for whom the problem actually exists. In that case, the actual question that makes sense would be how do I get my first 100 users or 1000 users? The question then will not be where do I get my first users?

Not using analytics

It’s a cardinal sin to not measure what users do on your website. An indispensable part of using a product is measuring what’s being used and what’s not. So, ensure you’re always aware of the metrics that should be on your fingertips.


What do you prioritize first? Are you passionately focused on your product or are you only focused on press, hiring, dinners, conferences, and investors? Ask yourself, is product really your priority? The main priority should be to put a product in the users’ hands as soon as possible. After that, progress depends on getting feedback, improving, and iterating. So, make sure you always have your product in your crosshairs.


There are dos and don’ts to everything, more so when you’re the founder of your startup. With the knowledge at hand, make sure you fall in the do’s category and not in the don’ts. With that in mind, we can bring this blog post to an end. We hope you make the right decisions to bolster your startup.